Privacy Policy
Last updated June 14, 2026
This Privacy Notice for Truecast (doing business as Truecast) ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at truecast.org or any website of ours that links to this Privacy Notice
- Use Truecast — a financial copilot designed for SMEs that automates financial analysis, forecasting, and decision support.
- Engage with us in other related ways, including any marketing or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@truecast.org.
Summary of Key Points
This summary provides key points from our Privacy Notice. You can find more details about any of these topics by using our table of contents below.
What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information?
Some information may be considered "special" or "sensitive" in certain jurisdictions. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.
Do we collect any information from third parties?
We do not collect any information from third parties.
How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties.
How do we keep your information safe?
We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet can be guaranteed to be 100% secure.
What are your rights?
Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by visiting truecast.org/account, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
1. What information do we collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You. The personal information we collect may include:
- Names
- Email addresses
- Phone numbers
- Usernames
- Passwords
- Contact preferences
- Contact or authentication data
- Billing addresses
- Debit/credit card numbers
- Business names
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information: financial data.
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice at stripe.com/privacy.
Social Media Login Data. We may provide you with the option to register with us using your existing social media account details, like your Google or other social media account. If you choose to register in this way, we will collect certain profile information about you from the social media provider, as described in the section "HOW DO WE HANDLE YOUR SOCIAL LOGINS?" below.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice at truecast.org/cookies.
The information we collect includes:
- Log and Usage Data — service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, including your IP address, device information, browser type and settings, and information about your activity in the Services (date/time stamps, pages and files viewed, searches, and other actions you take).
- Device Data — information about your computer, phone, tablet, or other device you use to access the Services, including IP address, device and application identification numbers, location, browser type, hardware model, Internet service provider, operating system, and system configuration information.
- Location Data — information about your device's location, which can be either precise or imprecise, based on your IP address. You can opt out of allowing us to collect this information by disabling your Location setting on your device.
Google API
Our use of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
2. How do we process your information?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts.
- To deliver and facilitate delivery of services to the user.
- To respond to user inquiries/offer support to users.
- To fulfill and manage your orders, payments, returns, and exchanges made through the Services.
- To request feedback and to contact you about your use of our Services.
- To send you marketing and promotional communications, in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
- To deliver targeted advertising to you, including personalized content and advertising tailored to your interests, location, and more.
- To protect our Services as part of our efforts to keep them safe and secure, including fraud monitoring and prevention.
- To identify usage trends and better understand how our Services are being used so we can improve them.
- To determine the effectiveness of our marketing and promotional campaigns.
- To save or protect an individual's vital interest, such as to prevent harm.
- To evaluate and improve our Services, products, marketing, and your experience.
3. What legal bases do we rely on to process your information?
In Short: We only process your personal information when we have a valid legal reason to do so under applicable law.
If you are located in the EU or UK
The GDPR and UK GDPR require us to explain the valid legal bases we rely on:
- Consent — We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.
- Performance of a Contract — We may process your personal information when it is necessary to fulfill our contractual obligations to you, including providing our Services.
- Legitimate Interests — We may process your information when it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, to send information about special offers, develop personalized advertising, analyze how our Services are used, support marketing activities, diagnose problems and prevent fraud, and improve user experience.
- Legal Obligations — We may process your information where necessary for compliance with our legal obligations.
- Vital Interests — We may process your information where necessary to protect your vital interests or the vital interests of a third party.
If you are located in Canada
We may process your information if you have given us specific permission (express consent) or in situations where your permission can be inferred (implied consent). You can withdraw your consent at any time. In some exceptional cases, we may be legally permitted to process your information without your consent, including:
- If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
- For investigations and fraud detection and prevention
- For business transactions provided certain conditions are met
- For identifying injured, ill, or deceased persons and communicating with next of kin
- If we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse
- If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court
- If the collection is solely for journalistic, artistic, or literary purposes
- If the information is publicly available and is specified by the regulations
6. Do we offer artificial intelligence-based products?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies. Your financial data and messages are transmitted to third-party AI providers to generate responses.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, "AI Products"). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
Use of AI Technologies
We provide the AI Products through third-party service providers ("AI Service Providers"), including OpenAI, LLC and Anthropic, PBC. When you use the AI Copilot feature, your messages and relevant financial data are transmitted to one of these AI Service Providers to generate a response. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products
Our AI Products are designed for the following functions:
- AI financial insights and question answering (Copilot)
- AI predictive analytics and forecast modelling
- Natural language processing for financial planning queries
What data is sent to AI Service Providers
When you use the AI Copilot, the following data may be transmitted to our AI Service Providers to generate a relevant response:
- Your chat messages and conversation history (up to the last 10 turns)
- Your company's financial model assumptions (revenue growth rates, OPEX, CAPEX, margins) when your query relates to those figures
- The name of the page you are currently viewing within the application
- Metric names and values you have selected for discussion
We do not send raw uploaded financial statements, bank transaction exports, or personally identifiable information beyond what you type in the chat. You can review the AI Service Providers' privacy practices at openai.com/privacy and anthropic.com/privacy.
Legal basis for AI data processing (EEA / UK)
If you are located in the European Economic Area or the United Kingdom, our legal basis for transmitting your data to AI Service Providers is:
- Performance of a contract — processing is necessary to provide the AI Copilot feature you have requested as part of our Services.
- Legitimate interests — we have a legitimate interest in improving the accuracy and usefulness of AI-generated financial insights, provided this does not override your fundamental rights.
How We Process Your Data Using AI
AI personal information processed using our AI Products is handled in line with our Privacy Notice and our data processing agreements with each AI Service Provider. OpenAI and Anthropic do not use API request data to train their models by default; data is processed solely to return your response and is subject to each provider's retention policies (typically 30 days for abuse monitoring).
If you wish to limit AI data processing, you may stop using the AI Copilot feature at any time. No AI processing occurs unless you actively send a message in the Copilot panel.
8. How long do we keep your information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than one (1) month past the termination of the user's account.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
9. How do we keep your information safe?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
10. Do we collect information from minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age or the equivalent age as specified by law in your jurisdiction, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at privacy@truecast.org.
11. What are your privacy rights?
In Short: Depending on your location, you may have certain rights allowing you greater access to and control over your personal information.
In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us using the contact details provided in Section 16 below.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you have the right to complain to your Member State data protection authority or UK data protection authority. If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
Withdrawing your consent
If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time by contacting us using the contact details provided in Section 16 below. Please note that this will not affect the lawfulness of the processing before its withdrawal.
Opting out of marketing and promotional communications
You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in Section 16 below. You will then be removed from the marketing lists. However, we may still communicate with you for service-related purposes.
Phone and SMS communications. We collect your phone number at the time of account registration to contact you about your account, subscription status, and important service updates. We do not use your phone number for unsolicited marketing calls or SMS campaigns. If you wish to opt out of non-essential phone contact, please email us at privacy@truecast.org.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.
Account Information
If you would at any time like to review or change the information in your account or terminate your account, you can log in to your account settings and update your user account.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms, and/or comply with applicable legal requirements.
If you have questions or comments about your privacy rights, you may email us at privacy@truecast.org.
12. Controls for do-not-track features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.
13. Do United States residents have specific privacy rights?
In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have specific privacy rights.
Categories of Personal Information We Collect
The table below shows the categories of personal information we have collected in the past twelve (12) months.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details, such as real name, alias, postal address, telephone or mobile contact number, phone number, unique personal identifier, online identifier, IP address, email address, and account name | YES |
| B. Personal information (California customer Records statute) | Name, contact information, education, employment, employment history, and financial information | YES |
| C. Protected classification characteristics | Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data | NO |
| D. Commercial information | Transaction information, purchase history, financial details, and payment information | YES |
| E. Biometric information | Fingerprints and voiceprints | NO |
| F. Internet or other similar network activity | Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements | YES |
| G. Geolocation data | Device location | YES |
| H. Audio, electronic, sensory, or similar information | Images and audio, video or call recordings created in connection with our business activities | NO |
| I. Professional or employment-related information | Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us | YES |
| J. Education information | Student records and directory information | NO |
| K. Inferences drawn from collected personal information | Inferences drawn from any of the collected personal information listed above to create a profile or summary about an individual's preferences and characteristics | NO |
| L. Sensitive personal information | Account login information, debit or credit card numbers, and precise geolocation | YES |
We only collect sensitive personal information as defined by applicable privacy laws or for purposes allowed by law or with your consent. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.
We will use and retain the collected personal information as follows:
- Category A — As long as the user has an account with us
- Category B — As long as the user has an account with us
- Category D — As long as the user has an account with us
- Category F — As long as the user has an account with us
- Category G — As long as the user has an account with us
- Category I — As long as the user has an account with us
- Category L — As long as the user has an account with us
Your Rights
You have rights under certain US state data protection laws, including:
- Right to know whether or not we are processing your personal data
- Right to access your personal data
- Right to correct inaccuracies in your personal data
- Right to request the deletion of your personal data
- Right to obtain a copy of the personal data you previously shared with us
- Right to non-discrimination for exercising your rights
- Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
Depending upon the state where you live, you may also have the following rights:
- Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
- Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California, Delaware, and Maryland)
- Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Minnesota and Oregon)
- Right to review, understand, question, and correct how personal data has been profiled (as permitted by applicable law, including Connecticut and Minnesota)
- Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California)
- Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida)
How to Exercise Your Rights
To exercise these rights, you can contact us by visiting truecast.org/account, by emailing us at privacy@truecast.org, or by referring to the contact details at the bottom of this document.
Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.
Request Verification
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.
Appeals
Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at privacy@truecast.org. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.
14. Do other regions have specific privacy rights?
In Short: You may have additional rights based on the country you reside in.
Australia and New Zealand
We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020. This Privacy Notice satisfies the notice requirements defined in both Privacy Acts, in particular: what personal information we collect from you, from which sources, for which purposes, and other recipients of your personal information.
If you do not wish to provide the personal information necessary to fulfill their applicable purpose, it may affect our ability to provide our services, including the ability to offer you the products or services that you want, respond to or help with your requests, manage your account with us, and confirm your identity and protect your account.
At any time, you have the right to request access to or correction of your personal information by contacting us using the details provided in Section 17 below. If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and a breach of New Zealand's Privacy Principles to the Office of New Zealand Privacy Commissioner.
Republic of South Africa
At any time, you have the right to request access to or correction of your personal information by contacting us using the details provided in Section 17 below.
If you are unsatisfied with the manner in which we address any complaint with regard to our processing of personal information, you can contact the office of the regulator:
The Information Regulator (South Africa)
- General enquiries: enquiries@inforegulator.org.za
- Complaints (complete POPIA/PAIA form 5): PAIAComplaints@inforegulator.org.za & POPIAComplaints@inforegulator.org.za
15. Do we make updates to this notice?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Revised" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
16. How can you contact us about this notice?
If you have questions or comments about this notice, you may email us at privacy@truecast.org or contact us by post at:
Truecast
30 N Gould St
Sheridan, WY 82801
United States
17. How can you review, update, or delete the data we collect from you?
Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please visit: truecast.org/account.
7. How do we handle your social logins?
In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.
Our Services offer you the ability to register and log in using your third-party social media account details (like your Google login). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, and profile picture.
We will use the information we receive only for the purposes described in this Privacy Notice. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information.